Wednesday, January 6, 2010

War of the Instant Noodles

First there was noodles, then along came smoodles and now we have foodles. The naming is possibly where the differentiation against Maggie noodles and new entrant Horlicks foodles* ends.

Foodles tastes just like Maggi noodles ( and possibly better, the quantity of the spice mix looked a little more than in the Maggi packs – which seems to lend a richer taste).

The verdict : When Maggie noodles and Horlicks Smoodles are so close in taste, texture, quantity and pricing I would not bother much about which to pick. Although I really like the aroma that comes only from cooking Maggi noodles :) .

* Horlicks smoodles claims to be a a multi grain noodle which comes with multi-vitamin enriched spice mix. Maggie has also being playing on the health angle by promoting its product as a healthy snack with its now popular tag line “Taste bhi Health bhi”.

Also did you know that there is a World Instant Noodles association?

1 comment:

  1. Hi Chaitanya i dont go in for the health bit. i think that is a white lie. all instant noodles r fried. i am happy having instant noodles 4-5 times a week and with a regular balanced diet i think it is just fine. i actually take great offence to the lies about health. The one instant noodles entrant i actually love is Smith and Jones Masala Noodles Tadka Marke- it pwnes everybody else. Even their curry noodles is decent.

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